Results — because that’s what matters, right?

Take a look at a few earned and owned media results for both current and recent clients.

News & Observer: “Raleigh architect Frank Harmon sketches to see, and remember”

Frank Harmon’s book “Native Places: Drawing as a Way to See” are drawings and essays from his online collection at his Native Places blog.

To view the video:


Metal Construction News: “The Rabbit Hole Distillery takes the Grand Award”

Form follows process. This is contemporary bourbon maker, founder and CEO of Rabbit Hole Distilling, Kaveh Zamanian’s vision for life and for his Rabbit Hole Distillery manufacturing building in downtow n Louisville, Ky. This very modern, innovative 55,000-square-foot bourbon distillery, completed in July 2018, exemplifies this vision. READ MORE


ArchDaily: “Piedmont Retreat / Tonic Design”

Wrapped in vertical stripes of Corten® steel street-side, with vast expanses of floor-to-ceiling glass and cantilevered windows overlooking the forest behind it, a modern house sits quietly in the corner of a cul-de-sac in Durham. READ MORE


News & Observer: “A Pittsboro couple’s modern dream home”

“Happy Meadow” Net Positive house by Arielle Condoret Schechter, AIA

At a stage of life when many of their friends are downsizing or choosing assisted living communities, Philip and Velma Helfaer eagerly built a new home on the fringe of one of the Triangle’s most prestigious addresses. READ MORE


Archinect: “pod architecture + design partners reveal plans for modern house on a “challenging” hillside”

[pod a+d principals Doug Pierson and Youn Choi design their own home for their family of four in Carrboro, NC

Eager to plant their roots more deeply into their new hometown since relocating from L.A., experiential graphics designer Youn Choi and award-winning architect Doug Pierson, AIA, partners in life and founding partners of pod architecture + design (pod a+d) in Carrboro, have designed an uber-modern, 2500-square-foot house for their family of four that they’re about to build on a site that poses a host of challenges. Read more




This is one of many posts for this client’s blog, written by Blueplate PR’s Kim Weiss

Deck The Halls Like A Modernist

Decorating your home for the holidays is a very personal thing, isn’t it? You have traditions that span decades and warm memories arise, like a genie from a bottle, the moment you open that first box of ornaments. It just wouldn’t be Christmas/Hanukkah without the presence of that big wooden nutcracker…ceramic crèche…Bubbe’s elaborate brass menorah. If young children are in the mix, multi-colored lights and miniature Disney characters are mandatory.

But if you love modernist design  — and especially if you own or plan to own a modernist house — modern, minimalist merriment for the holidays is so compelling. And it won’t clutter up clean lines or compromise open, airy spaces.  READ MORE


Architect Arielle Schechter rises from relative obscurity to PAGE ONE in Google rankings. Here are the results of two Google searches…


Insider Louisville: “Behold the Rabbit Hole Distillery, where modern meets tradition”

Rabbit Hole Distillery, the first of three bourbon experiences to open this year in Louisville, held a ribbon-cutting ceremony and first-look tour Tuesday morning for staff, industry representatives, city officials, business people and media.

In a speech before the ribbon cutting, the founder Kaveh Zamanian said that he and his team had been waiting for this day for a long time.

“We’re opening Kentucky’s newest whiskey distillery out of nothing on a place that was a rundown warehouse and a vacant lot,” he began. “From the beginning, I set out to build a brand that raises the bar — a modern, distinct, authentic and innovative brand that is built in the place of Providence. A place that is rooted tradition but is also forward-thinking. A place the embodies bourbon’s creative spirit. For Rabbit Hole, I couldn’t have imagined a better place than Louisville.” READ MORE


Architect: “Rising Star: Tonic Design | Tonic Construction”

Vincent Petrarca and Katherine Hogan don’t have a singular style, but they do have a distinctive vision.

Look through the portfolio of houses designed and built by the Raleigh, N.C.–based Tonic Design | Tonic Construction. While the architecture is decidedly modern in inspiration, zeroing in on a singular style isn’t easy. In the Rank Residence, completed last year, a dramatic, Gothic-inspired four-story home uses slender windows and a dizzying stair design to play off vertical space. The Smart-Stell Residence, by contrast, is a quieter, one-story, horizontal home with vast expanses of glass. Each residence presents an entirely distinctive vision, which, it turns out, is the connective tissue of Tonic. READ MORE